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	<title>Coopreme &#187; Rant</title>
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	<link>http://www.coopreme.com</link>
	<description>Internet Marketing, it's Supreme.</description>
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		<title>Please Don&#8217;t Do This MyBlogLog&#8230;</title>
		<link>http://www.coopreme.com/archives/please-dont-do-this-mybloglog/</link>
		<comments>http://www.coopreme.com/archives/please-dont-do-this-mybloglog/#comments</comments>
		<pubDate>Sun, 23 Sep 2007 20:37:49 +0000</pubDate>
		<dc:creator>Coop</dc:creator>
				<category><![CDATA[Rant]]></category>

		<guid isPermaLink="false">http://www.coopreme.com/archives/please-dont-do-this-mybloglog/</guid>
		<description><![CDATA[&#8230; Seriously. I tried to login today (which I rarely do) and apparently Yahoo is finally merging the service to theirs. I know it makes sense for Yahoo but it deleted my avatar and the data was screwy for a while. This reminds me of when Google merged the blogger accounts to Google Accounts and [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.coopreme.com/wp-content/uploads/2007/09/mybloglog_logo.png" alt="MyblogLog" style="margin: 5px; float: right" />&#8230; Seriously. I tried to login today (which I rarely do) and apparently Yahoo is finally merging the service to theirs. I know it makes sense for Yahoo but it deleted my avatar and the data was screwy for a while. This reminds me of when Google merged the blogger accounts to Google Accounts and everyone had a REALLY hard time doing anything with blogger if their login was a gMail id.</p>
<p>Anyway, I wish they could keep it simple instead of having to input Yahoo account id&#8217;s and such. Please just leave the things I like alone!!!</p>
        <p><center>&copy; 2007. Visit <a href="http://www.coopreme.com">Coopreme</a> for more great content.</center></p>      ]]></content:encoded>
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		<title>Adwords Keeps Pissing Me Off</title>
		<link>http://www.coopreme.com/archives/adwords-keeps-pissing-me-off/</link>
		<comments>http://www.coopreme.com/archives/adwords-keeps-pissing-me-off/#comments</comments>
		<pubDate>Wed, 09 May 2007 06:56:14 +0000</pubDate>
		<dc:creator>Coop</dc:creator>
				<category><![CDATA[Affiliate]]></category>
		<category><![CDATA[Rant]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.coopreme.com/archives/adwords-keeps-pissing-me-off/</guid>
		<description><![CDATA[Sorry for another post that qualifies for the Rant category, but I saw this today in the &#8216;Google Adwords Editorial Guidelines&#8217; page and it just bothered me&#8230;
Affiliate Policy
      
We allow affiliates to use AdWords advertising.             Please note that [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://typolis.net/static/sumaato/images/20050627-gooburns.gif" title="Google Melt" alt="Google Melt" style="float: left;margin:6px;" height="99" width="247" />Sorry for another post that qualifies for the Rant category, but I saw this today in the &#8216;Google Adwords Editorial Guidelines&#8217; page and it just bothered me&#8230;</p>
<blockquote><p><strong><font size="-1">Affiliate Policy</font></strong></p>
<ul>      <font size="-1"></p>
<li>We allow affiliates to use AdWords advertising.             Please note that we&#8217;ll only display one ad for affiliates and parent             companies sharing the same Display URL per search query. We also monitor and don&#8217;t allow the following:
<ul>
<li> <em>Redirect URLs:</em> Ads that contain Display URLs that automatically redirect to the parent company.</li>
<li> <em>Bridge Pages:</em> Ads for webpages that act as an intermediary, whose sole purpose is to link or redirect traffic to the parent company.</li>
<li> <em>Framing:</em> Ads for webpages that replicate the look and feel of a parent site.</li>
</ul>
<p align="center">https://adwords.google.com/select/guidelines.html</p>
</li>
<p></font></ul>
</blockquote>
<p>Why does Google try so hard to kill off affiliates? Honestly 95% of the ringtone affiliate landing pages out there are in violation of this policy, and it&#8217;s not just ringtones! Insurance, Dating, Heath, and just about any other affiliate program has affiliates sole purpose is to drive traffic to the their affiliate link. Quality score is another issue where they were after MFA (made for ads) sites but ended up hurting affiliate marketers in the process as well. Google says they are always trying to provide a positive user experience, so why do they target aff&#8217;s when our entire business model revolves around driving extremely targeted traffic and providing a very positive user experience? More so why are other type of sites like shopping.com not getting stung by Adwords so much? Shopping comparison is essentially the same thing.</p>
<p>I guess I&#8217;m just tired of Google walking on affiliates&#8230;</p>
        <p><center>&copy; 2007. Visit <a href="http://www.coopreme.com">Coopreme</a> for more great content.</center></p>      ]]></content:encoded>
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		<slash:comments>8</slash:comments>
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		<title>Know Thy Business</title>
		<link>http://www.coopreme.com/archives/know-thy-business/</link>
		<comments>http://www.coopreme.com/archives/know-thy-business/#comments</comments>
		<pubDate>Tue, 08 May 2007 05:46:37 +0000</pubDate>
		<dc:creator>Coop</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[Rant]]></category>

		<guid isPermaLink="false">http://www.coopreme.com/archives/know-thy-business/</guid>
		<description><![CDATA[The follow is an unedited conversation between me and someone I contacted about a possible business opportunity. Any clarification will be put in brackets [].
&#8212;&#8211;
Â [Me: A post I replied to]
&#8220;I have a great oppurtunity for college students only. I need a rep from every college possiblef. Possible 25000 in just 2-3 months work.(depending on the [...]]]></description>
			<content:encoded><![CDATA[<p>The follow is an unedited conversation between me and someone I contacted about a possible business opportunity. Any clarification will be put in brackets [].</p>
<p align="center">&#8212;&#8211;</p>
<p align="left">Â <strong><font size="0">[Me: A post I replied to]</font></strong></p>
<p align="left"><font size="0">&#8220;I have a great oppurtunity for college students only. I need a rep from every college possiblef. Possible 25000 in just 2-3 months work.(depending on the size of your college). Message me to hear more&#8221;</font></p>
<p><font size="0">What is the opportunity?</font></p>
<p align="left"><font size="0"> </font></p>
<p align="left"><strong><font size="0">[Him]</font></strong></p>
<p align="left"><font size="0">It is a marketing venture. It is just going to be a new way of advertising on campuses. It is a plastic card that you will sell to students. The reason they will buy this card is because the representative from each university will go out to all there local book stores, restaruants, bars, hairshops, etc. and get major deals or discounts that are only eligible through the use of this card. People will jump all over it because if you can work something out with the book stores the card will pay for it self 20 times over. All you have to do is go get the discounts at the places to make sure these cards are well worth it. You can sell it to the stores as free advertisment, so they will jump all over it. Once you get these deals from these stores you send them to me, I will than post them on a website of which card holders can go to see what kind of deals they can get. It will be the same card at every university part taking so if someone visit a different college or city, they go to the website, click on the local college and find all the deals that they are able to offer.</font></p>
<p align="left">&nbsp;</p>
<p align="left"><font size="0"> </font></p>
<p align="left"><strong><font size="0">[Me]</font></strong></p>
<p align="left"><font size="0">this is similar to what highschools do to raise money for the football teams</font></p>
<p align="left">&nbsp;</p>
<p align="left"><font size="0"> </font></p>
<p align="left"><strong><font size="0">[Him]</font></strong></p>
<p align="left"><font size="0">exactly what it is, just for college students to save money, but i got a patent on it which didn&#8217;t exist before which enables it to be done for a profit as well. This just restricts any other profit organization from taking the idea. If you are interested let me know, there is alot of money involved</font></p>
<p align="left">&nbsp;</p>
<p align="left"><font size="0"> </font></p>
<p align="left"><strong><font size="0">[Me]</font></strong></p>
<p align="left"><font size="0">how did you patent an existing idea?<br />
to get a patent an invention must</font></p>
<p><font size="0">1.  be statutory</font></p>
<p><font size="0">2. be novelty, meaning that the technology is not &#8220;anticipated&#8221; or identical to an invention disclosed in a single piece of prior art.</font></p>
<p><font size="0">3. be useful, meaning that the invention must have a useful purpose</font></p>
<p><font size="0">4. be nonobvious. meaning that the technology must be different enough from the prior art so as to not be obvious in view of the prior art</font></p>
<p><font size="0">This is a good idea, it&#8217;s just not original&#8230; I honestly don&#8217;t believe you have a patent&#8230; but if you do please tell me your patent number and I&#8217;d be happy to market your idea.</font></p>
<p align="left"><font size="0"> </font></p>
<p align="left"><strong><font size="0">[Him]</font></strong></p>
<p align="left"><font size="0">haha, well you can get a patent pending for around 300-400 dollars. I guess i throw the term around a little loose. I have filed papers pretty much saying that I have discussed this idea of marketing this on a college basis in public means. Therefore if a company, not being a non-profit organization such as fundraising, uses a similar idea to make money I am entitled to sue them for their existing and future business. For example now that i have discussed this with you, and you were to go out and replicate my business plan I could sue. My father is a lawyer so I am about as informed as I can be about this.I thought the samething. If you look up the NUS Card which is based out of the UK, this is the idea we are going for. The plan is for you to get 20-25% of all sales of the cards without having to claim taxes b/c you are simply an advertising expense for me. Let me know what you think. You can reprersent your college as well as other surrounding colleges. It is going to start in the fall and we may possibly just end up being a partner of the NUS card company. If you are not interested let me know as well bc i will be in search for another in your area.</font></p>
<p align="left">&nbsp;</p>
<p align="left"><font size="0"> </font></p>
<p align="left"><strong><font size="0">[Me]</font></strong></p>
<p align="left"><font size="0">well while i know you wont get a patent (according to the Patent Cooperation Treaty ratified in the 1970&#8217;s) i do think it&#8217;s an excellent idea!<br />
oh and you havent shared a business plan with me&#8230; you shared a vague idea that has been done in the past&#8230; so don&#8217;t threaten a lawsuit.</font></p>
<p><font size="0">This has been done in the past however&#8230;<br />
<a href="http://www.entertainment.com/" target="_blank"><span>http://www.entertain</span><wbr></wbr>ment.com/</a><br />
it is the exact same thing except it targets a general audience and is in a booklet format vs. a card.</font></p>
<p><font size="0">And for taxes&#8230; anyone making ANY money from you will have to pay taxes, regardless if you count them as an advertising expense.<br />
You can write off their salary off you earning but they cannot not claim taxes. Any income has to be reported to the Irs and if they get in trouble and say you said they didn&#8217;t have to pay taxes, the IRS will come after you too. So make sure you don&#8217;t tell anyone they don&#8217;t have to report.</font></p>
<p><font size="0">I think you are on to a good idea you just need to get a solid business plan on paper. When you get all your information in line send it to me and i may be willing to represent a few large schools in the south east.</font></p>
<p align="left"><font size="0"> </font></p>
<p align="left"><strong><font size="0">[Him]</font></strong></p>
<p align="left"><font size="0">I have explained to you how we are to generate cash flow and there was no threat involved it was an explaination. Entertainment.com is a booklet which is a huge difference, If you want to do something you can only use it once, you have to cut out the coupon, and it cannot be used on a national basis. Also they have not geared towards the college crowd, as the NUS card did. Entertainment.com is also very successful and the biggest complaint that I have heard is it costs to much, does not pay for itself fast enough, and they are just to lasy to go through the book to see what it is good for. I am going to complete my talks with NUS before I write up the business plan b/c that may be a much better oppurtunity for me. I look forward to doing business with you, but when it comes to law I know what my rights are, If this idea is replicated lawsuits will occur. The business plan is filed with the patent lawyer at the moment. It may be shut down, but you have compared it to several things, of which have small but yet very important differences to this business plan. You have not seen the set up of it yet, which is why I can see your skepticism, but with or with out a patent this will work. I honestly do hope you can be involved in this especially with your clear expertise in marketing. I need alot of help with this and am willing to compensate people accordingly. If you are able to help me on a greater level than just representatives than I would be honored. If you are honestly interested I can send you the business plan, and if you are willing to put in the amount of work I can give you a percent of overall business. Which honestly could be millions, if we can get reps to get these cards to pay for themselves fast enough, these could sell at 100s of universities. Or even sell them through the website. If you want to talk business, I think we should do it other than through messsages and without insulting eachother&#8217;s intelligence. I can give you my contact if you are interested. I just know with the right people and the right mindsets this can be a very successful company.</font></p>
<p align="left"><strong><font size="0">[Him Again]</font></strong></p>
<p align="left"><font size="0">And it turns out you were right i cannot get a patent on this, there is another company in existence doing the same thing or close. But us being students can really make this thing blow up. I am willing to give you a position in the company as marketing and a recruiter. We can talk percentages, but being in ownership seems more along your lines than just a representative. There is a card called studentadvantage card, but they have not done a good job of marketing this card. We will market this all over facebook for the partaking universities. We can sell it as paying for itself after buying 1 or 2 books. We can also sell these online. But the beauty of democracy is competition. We can market this way harder than that company and they will be the break.com and we will be the youtube. It is a very simple concept, we just have to find the mistakes in there company and fix them. Let me know if you are interested.</font></p>
<p align="center">Â &#8212;&#8211;</p>
<p align="left">So as you can probably tell I will not be joining this guy in his business. Besides the fact that he doesn&#8217;t have a business plan and wants to enter talks with an established business (HA), he also used passive-aggressive threats of a law suit. Later this kinda <em>pissed</em> me off&#8230; so I recommend everyone go and start this business at their local universities because he has NO case against you.</p>
        <p><center>&copy; 2007. Visit <a href="http://www.coopreme.com">Coopreme</a> for more great content.</center></p>      ]]></content:encoded>
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		<title>Bad Landing Pages</title>
		<link>http://www.coopreme.com/archives/bad-landing-pages/</link>
		<comments>http://www.coopreme.com/archives/bad-landing-pages/#comments</comments>
		<pubDate>Sun, 29 Apr 2007 08:18:50 +0000</pubDate>
		<dc:creator>Coop</dc:creator>
				<category><![CDATA[Landing Pages]]></category>
		<category><![CDATA[Rant]]></category>

		<guid isPermaLink="false">http://www.coopreme.com/archives/bad-landing-pages/</guid>
		<description><![CDATA[I was doing a little research today and I came across a landing page that just made me&#8230; well, sad.  I&#8217;m sure you&#8217;ve seen them, they promote eBooks, info products, and other intangibles. Of course I&#8217;m talking about the all landing pages that use numerous testimonials, most likely fake earnings reports, and cheesy one [...]]]></description>
			<content:encoded><![CDATA[<p>I was doing a little research today and I came across a landing page that just made<img src="http://www.coopreme.com/wp-content/uploads/2007/04/reallybadlandingpage.gif" alt="Really Bad Landing Page" style="margin: 7px; float: right" /> me&#8230; well, sad.  I&#8217;m sure you&#8217;ve seen them, they promote eBooks, info products, and other intangibles. Of course I&#8217;m talking about the all landing pages that use numerous testimonials, most likely fake earnings reports, and cheesy one liners; and for this report I present the page that ticked me off, <a href="http://jew2.notlong.com" title="Poop" target="_blank" rel="nofollow">AdWordsKiller</a> (don&#8217;t worry, it&#8217;s a non-weighted link). So I&#8217;ll start off with a number of things wrong with this page&#8230;</p>
<ol>
<li>Ugly 90&#8217;s table based design.</li>
<li>Numerous exit points, all in different areas.</li>
<li>Non uniform text and annoying high-lighting.</li>
<li>Confusing check out system.</li>
<li>4 &#8220;P.S&#8221; endings.</li>
<li>Audio testimonial hard to find.</li>
<li>Overusing the &#8220;Check&#8221; box.</li>
<li>Excessive page length.</li>
<li>Approx. 6100 words in copy.</li>
<li>Pointless price reduction that no one believes</li>
</ol>
<p>There are 10 things that suck, and there are a lot more on there.</p>
<p>I realize that tons of landing pages are built like this but I can&#8217;t imagine why. Honestly every bit of information of that page could be summed up into one paragraph&#8230;</p>
<blockquote><p>If you buy this hot chicks will sleep with you, you will practically get mailed checks for no working (direct deposit is available on request), and everyone is doing it! We have the secret and it will only cost you $97 for this crappy digital pamphlet full of information that can easily be found anywhere on the web! BUY BUY BUY!</p></blockquote>
<p>I know people make money with this method, but eventually they have to realize that they could have MUCH better results with a more streamlined page that doesn&#8217;t make outrageous promises and isn&#8217;t as long as The Da Vinci Code.</p>
<p>To better this landing page I would do just a few things.</p>
<ol>
<li>Start Over.</li>
<li>Hire a copy writer to write an attractive, relevant title and concise sales letter, no more that 250 words.</li>
<li>Get a streamlined Flash video presentation highlighting the methods you will teach and few ACTUAL testimonies.</li>
<li>Post a picture of yourself to induce trust.</li>
<li>Make ONE exit point. Most likely a sign up/purchase box, that starts with just an email so you can follow up if they abandon the during the checkout process.</li>
</ol>
<p>So in conclusion, I would advise to keep landing pages short and relevant, maybe have a link to a FAQ, but please don&#8217;t parade your testimonial propaganda in front of me like I&#8217;m a hungry dog&#8230; It&#8217;s just bad manners.</p>
        <p><center>&copy; 2007. Visit <a href="http://www.coopreme.com">Coopreme</a> for more great content.</center></p>      ]]></content:encoded>
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